Richie Sambora has started a label but it is not a record label, it is a fashion label.

Sambora has teamed up with 27-year old L.A. designer Nikki Lund for White Trash Beautiful. The collection will go on sale this month in the UK. The pair launched the label in March in California.

The label is currently only for women although White Trash Beautiful dresses Sambora and Jon Bon Jovi. They are the only two men who get to wear the label at this point.

As well as being a designer, Lund is also a musician, moonlighting in her pop rock band Secret Mind.

Sambora launched the label in the UK while he was touring England with Bon Jovi.