Heart, the UK’s largest commercial radio network, is taking to the skies with RSA Insurance later this month to attempt to smash the world record for the highest live music gig, in celebration of the insurer’s 300th birthday.

On Tuesday 29th June, the multi-million selling singer/songwriter James Blunt will be performing on-board a special Boeing 757 flying at 41,000 feet for Heart’s Gig in the Sky in front of 150 lucky Heart listeners and RSA guests. Tickets for the record-breaking flight will be given away on-air and online across the Heart network.

Since the beginning of the year, MORE TH>N, the direct insurance business owned by RSA, has been the headline sponsor of Heart's mid-morning show presented by Toby Anstis. The partnership was created and brokered by Starcom MediaVest Group’s sponsorship team.

In the latest radio industry figures released by RAJAR *, Heart celebrated continued growth with 7.365 million people now tuning in across the Heart network each week, an increase of 105,000 brand new listeners over the last 12 months.