Tuborg Premium Lager has announced a sponsorship deal with this year’s Reading & Leeds music festivals to become the festival’s exclusive 'Official Beer' Partner.
The sponsorship builds on an already impressive roster of summer festivals which includes Download Festival, 02 Wireless Festival, Hard Rock Calling, Global Gathering, Latitude Festival, and Escape into the Park.
The deal further cements Tuborg’s association with great live music, and will establish it as the definitive beer brand for festival goers this summer.
"Carlsberg are very pleased and excited about their new exclusive three year deal with the Reading and Leeds Festivals. These are fantastic music events for the Tuborg brand to establish its 'official beer' status and continue to build on its music credentials in the UK,” said Gareth Roberts, Head of Sponsorship and Media at Carlsberg UK.
“We are looking forward to working closely with Festival Republic and being part of a unique and fun experience for the music fans visiting the events over the next three years".