From the very first bar of ‘Golden Dawn’ you know that South Central are all about MAXIMAL. There’s no hiding here, if you had any ‘cobwebs’ - consider them gone, if you were expecting a polite groovy deep number - go elsewhere. South Central want you to sit up, stand up, jump up and not stop noticing them till they’re finished.
Shrouded in mystery (and indeed their trademark black hoodies) the enigma that is South Central manifests itself as both a 2 man DJ/Production duo and with their 5 piece live band; the former spectacularly dissolves the boundaries of what is DJing and what is live music. The latter is the cowled synthesis of guitars and technology that combines the spirit and song of Indie rock with the pounding electronics of big room techno - it’s powerful stuff. No surprise then that both the rock kids and the dance heads are signing up for more.
The Brighton-based duo first surfaced in 2006 with their huge bootleg of the Klaxons' cover of ‘The Bouncer’, which sold out with the blink of an eye. Puregroove Records said on their blog that it was ‘literally growing wings and flying out the door’. Via another storming Metronomy mix, they soon delivered ‘Nothing Can Go Wrong’ as their first proper single and had instant support from Annie Mac and Steve Lamacq at Radio 1, the XFM DJs and MTV where it went straight on to the 120 mins ‘Best of year’ playlist. Their second release ‘Castle of Heroes/Dolls’ went through (XL subsidiary) Young Turks and was a Music Week pick of the week as well as being B-listed on MTV Dance, with the video attracting a massive 12,000 views in its first two weeks on Youtube!
A third release ‘Machine/Revolution’ went through Parlophone’s ‘Regal Singles club’ with 500 x limited 7”s. Yet another sold out record attracting a whole host of Radio and Television support. As well as another ridiculously popular Late Of The Pier bootleg and official remixes for numerous acts including The Maccabees, Shychild, Van She and Sunshine Underground; that brings us up to their fourth single, this single ‘Golden Dawn’.
If you weren’t already aware of South Central, make sure you remember the name as they have big goals for 2008 and with Radio 1, MTV and the NME on their side, who would doubt them?
‘Golden Dawn’ is supported with remixes from Beetroot and Adventures Close To Home.
SOUTH CENTRAL DJ & LIVE DATES:
12 Dec Colchester Uni (Live)
14 Dec 2007 Aberdeen Tunnels (DJ)
15 Dec 2007 Glasgow Arches (DJ) With Erol Alkan
29 Dec 2007 Razzmatazz Barcelona (DJ)