O2 Shepherds Bush Empire
added: 30 Aug 2013
// gig date: 30 Aug 2013
reviewer: Alex Butler
Last night O2 hosted a multi-platform launch gig which was live-streamed across London to celebrate O2's 4G switch on.
The award-winning and London-born artist, Plan B, performed at the O2 4G London gig, playing an exclusive set at the iconic London music venue, O2 Shepherd's Bush Empire.
The gig took place in front of a crowd of 2,000 lucky ticket winners as well as some of his celeb friends, who all just so happened to be hot females, including Nicole Scherzinger, Diana Vickers, Laura Whitmore, Zara Martin, and Leah Wood.
Throughout the day, O2 4G Angels demoed 4G at each of the three locations, bringing to life brilliant entertainment on the move at a local level. Buskers played songs on demand at specially constructed O2 4G stages, responding to #O24G Twitter requests. Central London O2 stores celebrated the 4G launch throughout the day, with treats for customers and exclusive Plan B content broadcast in store.
Plan B, real name Ben Drew, performed at 8pm to the O2 Shepherd's Bush Empire audience and also to crowds at the live streamed locations. Audiences at Kings Cross and Victoria Stations were given O2 headphones to enjoy the gig as a live-streamed silent disco.
Arriving on stage Drew was ready from the get-go to give us all a great show and I say show because because everything from the warm-up act (an amazing beat-boxer), to the lighting, to the band, was exceptional. Drew's natural showmanship had the crowd jumping, singing and creating mosh-pits to songs including his track with Chase & Status 'Pieces' and my personal favourite 'Ill Manors'. He also treated us to some of his hits including 'Love Goes Down', 'She Said' and 'Drug Dealer' from the incredible 'Ill Manors' album.
Plan B really rocked the stage with the buzzing audience urging Drew to come out and perform one of his classics 'Charmaine', which he said was weird for him to perform now he's 29!
Overall, a fantastic gig, a exceptional showman and a great UK talent!
For more information on O2 4G, please visit www.o2.co.uk/4g
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