added: 6 Oct 2013 // by: Paul Holmes
To Be Frank has unveiled his thirdmusic video, which is the first ever shot completely with infra-red technology.
The singer, songwriter and producer - real name Frank Pescod - is set to release his Half The Man EP next month, which Music News exclusively previewed recently.
The video, which has already garnered over 100,000 hits in 4 days, takes its cue from infra red film pioneers Kalatozov and Mosse, and is directed by Joshua Lipworth & David Wright.
The directors claim it "The 'Half The Man' music video brings to life another world that the human eye can't usually see, where everything is not what it seems and reality is ever so slightly frame-shifted."
Half The Man will be released on November 4th, with a limited edition vinyl version available to pre-order now.
You can see the video below.
Stay updated with your free Music News daily newsletter. Subscribe here now!