Box TV has signed an exclusive partnership with Alton Towers to broadcast exciting content from this year’s Alton Towers Live, 2013 festival to 4Music’s 16-24 year old audience, both on TV and online.
In addition to a one hour show, 4Music’s digital platforms, 4Music.com and the 4Music YouTube channel will feature a host of exclusive web content capturing fly on the wall entertainment from the acts at the event. This follows Box TV’s recent launch of a new online streaming service and interactive Freeview portal for its portfolio of music TV channels, including 4Music.
Miquita Oliver will front 4Music’s one hour show, going behind the scenes to capture the excitement of the live gig, including the best performances. The show will also provide 4Music viewers with exclusive backstage content including fun on the rides, interviews with the talent and footage from the VIP area.
Alton Towers Live, 2013 features a great line-up of exciting talent including Olly Murs, Rizzle Kicks, Conor Maynard, Little Mix, Union J and Stooshe.
Alton Towers Live, 2013 will TX in late July on 4Music (Freeview 18, Sky 360, Virgin 330 and online at 4Music.com).
