added: 10 Mar 2013 // by: Music-News.com Newsdesk
Rou Reynolds, lead singer of Enter Shikari, has narrated a short film inspiring young people to support an anti-hunger campaign.
The video, produced for the Enough Food IF campaign, shows more than 50 young people in a powder paint fight under Waterloo Station. The soundtrack, including original music by Enter Shirkari, has Reynolds reading a re-imagined version of Rudyard Kipling's famous poem 'If'.
Young people can find out how to get involved in the Enough IF anti-hunger campaign here, and the video can be embedded using http://www.youtube.com/embed/T4TxfdeeMb4.
Rou Reynolds, a long-time supporter of anti-poverty charity ActionAid, which is a lead partner in the Enough IF campaign, said: 'This reworking of Rudyard Kipling's 'If' poem is about being the best you can by making the right choices. There are decisions we can make together that can improve the lives of millions. I support ActionAid's work because I believe that taking action to stop poverty and hunger ruining people's lives is the right thing to do. There is plenty of food in the world, yet one in eight people goes to bed hungry every night. As this campaign says, there is Enough Food for Everyone IF we all get on board and tell those in power we want change.'
The IF campaign has also won the support of UK rapper and Mercury Prize nominee Ty, a native Londoner of Nigerian descent.
Ty said: 'Music has long been a form of protest and we should celebrate the power of hip hop to unite communities and give a voice to those left out of the mainstream. Anyone out there that's been inspired by lyrics to think about life, the world and our place in it should get up and join the movement for change for real. Enough Food for Everyone IF is a campaign that tells it like it is: we all have a role to play in solving deep rooted inequalities. Sign up, get involved and your vote will count. This is politics, this is democracy, this is your chance to tell the UK government what needs to happen to stop 900 million people going to bed hungry every night.'
The video was filmed on 16 February as part of a free event for 16-25 year-olds interested in getting involved in the fight against hunger, in an effort to prove that political action can be fun. Ty hosted presentations and workshops throughout the day.
The post-hardcore Enter Shikari are known for their left-leaning politics, releasing tracks like 'Ghandi Mate, Ghandi', 'Solidarity' and 'Step Up' from their albums A Flash Flood of Colour and Common Dreads.