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will.i.am launches global fashion fusion brand 

added: 16 Dec 2012 // by: Music-News.com Newsdesk 

will.i.am-launches-global-fashion-fusion-brand Printable version

Tonight, musician & entrepreneur, will.i.am, will host a magical party at One Marylebone to celebrate the launch of his breakthrough i.am+ foto.sosho fashion camera accessory for iPhone 4/4s.

The show stopping celebration, in association with London's most famous circus, Cirque Du Soir, will see exclusive DJ sets from global chart topping sensation David Guetta, award winning British actor Idris Elba plus will.i.am who will headline the show providing top tunes. Expected guests include; Rankin, Emeli Sande, Mo Farah, David Haye, Pixie Lott and more.

Amongst the partygoers will be ultimate iconic lookalikes including Marylin Monroe, Michael Jackson and David Bowie, who will take photos of guests and upload live to i.am as the party unfolds. Fans around the globe will be able to log on from any web browser and view the pictures taken on the i.am+ foto.sosho. There will also be a mesmerising display of theatrical performances including dancers, contortionists, fire eaters, burlesque angle grinders and the signature Cirque Du Soir clown.

On arrival guests will be greeted by two floor-to-ceiling plasma TV screen walls which present the global campaign for i.am+ foto.sosho created by will.i.am and launched exclusively in London with Selfridges, one of the world's best department stores.

will.i.am comments 'i.am proud to launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, making smart phones brilliant.'

Adding a new twist to the rapidly expanding world of the social-digital photography sector, i.am+ foto.sosho combines the form and function of a point and shoot camera with the real-time aspect of an iPhone.

i.am+ foto.sosho is the world's first digital camera accessory and app combination designed to turn an iPhone 4/4s into a sophisticated point and shoot digital camera with on-board editing, filters and social media connectivity. The i.am+ foto.sosho iPhone 4/4s models is available exclusively at Selfridges for the holiday shopping season.i.am, will.i.am, i.am+ and foto.sosho are trademarks of William Adams and/or i.am.symbolic, llc. All rights reserved.

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