added: 28 Oct 2012 // by: Music-News.com Newsdesk
New digital initiative launched to get fans involved in lead up to the awards
To mark the 2012 Barclaycard Mercury Prize and the 12 shortlisted artists, fans are being called to show their support for the Barclaycard Mercury Prize in a totally new and unique way.
Launching today, the 'Voice Your Support' website is giving music fans the chance to show support for the Barclaycard Mercury Prize shortlisted artists in a totally innovative way. Using proprietary technology the website will convert tweets of support into a vocal audio track with each of the shortlisted acts receiving a vinyl record cut with their best 500 tweets.
The Barclaycard Mercury Prize 'Voice Your Support' website is live from today until 5th November. To get involved go to barclaycard.co.uk/voiceyoursupport