BACARDI® has announced the upcoming release of the eagerly awaited EP from international music superstar act Groove Armada—and a creative new way adult music fans may receive and share the new tracts, released with BACARDI B-LIVE.
True to Groove Armada’s style, the EP features some celebrated, unexpected and quirky collaborators who will be revealed along with news of the music’s innovative global distribution and business model at Midem, the world’s largest music industry event, on 20th January 2009 in Cannes, France. Details of this event will be sent out shortly.
The album release highlights an eight month first-of-its-kind collaboration between the premium rum brand and the music group. In April, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side-stepped music industry tradition and worked with Bacardi in touring, recording, producing BACARDI B-LIVE--the global experiential marketing programme, B-LIVE radio shows and nurturing new talent.
In the meantime, for further information on BACARDI B-LIVE go to www.bacardi.com
